Social Media Savvy

When you are acting on behalf of a brand in a PR capacity or as a representative be careful to keep business accounts, for Joe Smith the Social Media Consultant and then for Joe Smith the regular person. This helps keep your conversation relevant and allows you to use the tools personally and the way that you like to use them (for vacation photos on Facebook and so on). Your family does not care about your comments to your clients and more importantly your clients do not need to see the pictures of your nights at the bar or hear what you ate for lunch.

Everything that you post about, share about and write about online really shapes who you are and how you are viewed. Do not think that you can control these environments and that you will be able to keep it controlled.

As a company when you have representatives require for the accounts to be separate. This is important from a company perspective because you will have more control over your brand image and in the event that the representative does not work out they won't be taking all of the work that they have done with them because it is their own personal page. It is okay for an individual to be identified as being part of you brand but keep things tied to the brand. Meaning, it is okay for your rep to have a personality and be the face of your brand but try to keep it on your Company A account, not Representative Smith's account.

This may sound a bit confusing, so if you have questions feel free to email me using any of the links on the page.