Social Media Savvy

A new study is being largely talked about on various sites that measures the kind of content that is out on Twitter.

Pear Analytics conducted a study of 2,000 tweets over a period of two weeks and categorized them as News, Spam, Self-Promotion, Pointless Babble, Conversational and Pass-Along Value. According to their analysis, 40.55% percent of tweets were Pointless Babble, 3.75% was Spam, 5.85%were Self-Promotional. The two remaining categories, the ones with real value to businesses, make up the minority of what is discussed on Twitter. Conversational items ranked second with 37.55% and Pass-Along Value was at 8.7%.

Twitter is at a point where it can become more news and content focused or shift to contain even more non-business relevant as a tool. Just be sure that when you use Twitter as a company that your posts serve to fall into the Conversational or Pass-Along Value and ask yourself before you post "how would I classify this post?"

Full results can be found here.